We are a solid alternative for building your business.

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Start your business now! Contact a Distributor:

What is the Royal Opportunity?

The chance to start your own business with renowned, high-quality products.

We offer a profitable payment plan that does not require an initial investment.

We handle the financing of your customers’ purchases and shipping the products to them, so you can focus on growing your business.

*Service fees will apply.

Experiences

The opportunity to work toward self-improvement: Bryan Núñez

“The true benefit is the person I’ve become. I am an entrepreneur. The company offers a system that makes our work easier and allows us to grow.”

The opportunity to take the first step: Janet Acevedo

“I work in what I love and in my development; having my own business opens the door for more people to do the same and excel just as much as – if not more than – I have.”

The opportunity to be the best version of yourself: Marcelo Novaco

“What I always advise is to offer the best version of yourself. This is our profession; we are salespeople. We sell a product, and we are proud of it.”

The opportunity to persevere: Pedro Iriarte

“I have had potential clients decline presentations and faced cancellations of purchase orders. I have failed over and over and over again. But that hasn’t stopped me from continuing to try.”

The Entrepreneur's Corner

Sep 10, 2024

Why Is Hy Cite a Leader in Direct Selling?

Our success story is built on more than 65 years of experience and a commitment to innovation, high-quality products, and a growing sales force. These factors have allowed us to enrich lives, build relationships, and create the best culture in the direct selling industry.

Since 1974, our founder Peter O. Johnson implemented a revolutionary direct selling model through independent distributors that has now expanded to eight countries: the United States, Mexico, Brazil, Colombia, Peru, Argentina, Ecuador, and the Dominican Republic.

Thanks to this legacy, we have given others the opportunity to start their own business – with no initial investment – and access to training, support, and tools to become leaders who inspire others and serve as global ambassadors for the Royal Prestige® brand.

Our ideals and priorities are reflected in our company’s mission:

We help people take better care of and nourish their families by creating exceptional kitchenware and making it accessible to everyone.

We are able to achieve this mission through our dedicated team of employees who continue to accelerate the success of our entrepreneurial independent distributors with innovative services and support.

What sets us apart

Taking the first step into entrepreneurship can be challenging, but you don’t have to do it alone. Partner with a solid and globally established company.

In 2023, we rose to No. 23 among the DSA Global Top 100 Direct Selling News for earnings of direct sales companies.
We have been offering innovative, premium quality products for more than 65 years.
Since 2018, we have gained more than 2.6 million customers worldwide.
We have a global team of more than 1,500 employees who provide daily service and support to Royal Prestige® Distributors and Entrepreneurs.

Differentiators of our Royal Opportunity in direct selling

No initial investment
You don’t need capital to start your business, nor do you have to pay for franchises. We offer you the ideal structure to begin your entrepreneurial journey.

Proven business model
Our model had a 6.7 percent retention rate in 2023. This means that 6 out of 10 distributors who started the year with the Royal Opportunity were still with us at the end of the year. This figure does not include entry-level Distributors.

Our product
Royal Prestige® is a premium kitchenware brand backed by up to 50 years of limited warranty.

Financing
Our products are accessible to your potential customers thanks to our financing system.

Family
The strength and stability of our business model allows many Independent Distributors to start together and turn their venture into a family business.

Distribution Center
We handle the distribution process, so you don’t have to store the product or deliver it to your customers. Some shipping fees may apply.