Check with your Distributor for the available payment plans that suit you.
Royal Prestige® products are sold only by an Independent Authorized Distributor.
Sep 10, 2024

Why Is Hy Cite a Leader in Direct Selling?

Our success story is built on more than 65 years of experience and a commitment to innovation, high-quality products, and a growing sales force. These factors have allowed us to enrich lives, build relationships, and create the best culture in the direct selling industry. 

Since 1974, our founder Peter O. Johnson implemented a revolutionary direct selling model through independent distributors that has now expanded to eight countries: the United States, Mexico, Brazil, Colombia, Peru, Argentina, Ecuador, and the Dominican Republic. 

Thanks to this legacy, we have given others the opportunity to start their own business – with no initial investment – and access to training, support, and tools to become leaders who inspire others and serve as global ambassadors for the Royal Prestige® brand.

Our ideals and priorities are reflected in our company’s mission: 

We help people take better care of and nourish their families by creating exceptional kitchenware and making it accessible to everyone. 

We are able to achieve this mission through our dedicated team of employees who continue to accelerate the success of our entrepreneurial independent distributors with innovative services and support. 

What sets us apart 

Taking the first step into entrepreneurship can be challenging, but you don’t have to do it alone. Partner with a solid and globally established company.  

  • In 2023, we rose to No. 23 among the DSA Global Top 100 Direct Selling News for earnings of direct sales companies.
  • We have been offering innovative, premium quality products for more than 65 years.
  • Since 2018, we have gained more than 2.6 million customers worldwide.
  • We have a global team of more than 1,500 employees who provide daily service and support to Royal Prestige® Distributors and Entrepreneurs. 

Differentiators of our Royal Opportunity in direct selling 

  1. No initial investment 
    You don’t need capital to start your business, nor do you have to pay for franchises. We offer you the ideal structure to begin your entrepreneurial journey.  

  1. Proven business model 
    Our model had a 6.7 percent retention rate in 2023. This means that 6 out of 10 distributors who started the year with the Royal Opportunity were still with us at the end of the year. This figure does not include entry-level Distributors.  

  1. Our product 
    Royal Prestige® is a premium kitchenware brand backed by up to 50 years of limited warranty.   

  1. Financing 
    Our products are accessible to your potential customers thanks to our financing system. 

  1. Family 
    The strength and stability of our business model allows many Independent Distributors to start together and turn their venture into a family business. 

  1. Distribution Center 
    We handle the distribution process, so you don’t have to store the product or deliver it to your customers. Some shipping fees may apply. 

  1. Business training 
    We provide you with resources, and you can start in the Opportunity alongside an experienced entrepreneur. 

Hy Cite helps you start your business plan with the Royal Opportunity.